Looking to start your very own food blog? You’ve come to the right page! Welcome to Food Blogging 101. Well, not really. This is not about how to find your voice, define your target market, etc.
Rather, thought I’d be more specific and share with you my blogging resources – these are the things that keep The Unlikely Baker up and running. From who hosts my site to the photography gear I use to the tools in my kitchen. I get these questions all the time and I thought it’s time to get all the info in one place.
Since I started blogging I realized (among a million other things), 2 very important facts:
- It’s great when someone tries your recipe but also terrifying when they come back to you with questions – what can I substitute for x? Why didn’t my this do that? Even though all recipes on The Unlikely Baker is tested, I’m 100% self taught so all I can really share is what I’ve learned on my own (side note: I plan to go to baking school next year! We’ll see how that goes).
- There are a lot (and I mean a lot) of newbie bloggers out there like me who are just learning the ropes, getting the hang of things, getting into the groove, you get the picture. So apart from recipe questions, I often get asked about photography, hosting, etc, too.
My blogging resources
So I’ve decided to dedicate a whole page to answer all your questions. Note that this page is chock-full of affiliate links. But if you want to know exactly what I use, here they are. Presenting: my blogging resources.
First, learning how to bake
While I depend a lot on Google for answers, I also have a few cookbooks that are wonderful references.
The Joy of Cooking – While not a baking cookbook per se, it has a massive section on baking and it explains a lot of the whys behind the technique.
The Baking Bible – It’s Rose Levy Beranbaum. Enough said.
Layered – I love baking cakes and this is an inspiring book for me. It’s both aspirational and relatable. It’s great.
Betty Crocker: Baking Basics – a quick and dirty guide on, well, baking basics (like pan substitutions, for example).
I use a KitchenAid mixer. I have the model that’s the cheapest one available but since I don’t sell my creations (yet!) and don’t do big batches it’s perfect for my needs as a home baker.
While most of my recipes provide ingredients by volume, some need to be measured. A kitchen scale is really an important, inexpensive tool in any kitchen.
You know what’s not optional? An oven thermometer. Every baker must have one. You’ll be surprised at how inaccurate your oven temperature is.
I’m not the best cake decorator but I find a cake turntable helps a lot. I also own a slew of decorating tools.
Setting up my blog
On to the technical stuff. My blog is self-hosted at WordPress, which means I own my domain name and I pay separate for a hosting provider.
While there are free themes out of WordPress, I suggest you purchase one at the onset to save you the trouble of switching later. My theme is Foodie Pro and I absolutely love it. So easy to use and so pretty!
I went with GoDaddy. They are reliable, good value for money and you really want to go with someone trustworthy.
Show me the money
If you’re planning to start a blog for the money (i.e. I will quit my job and blog full-time!), I’m sorry to be the bearer of bad news but it’s really not a very realistic plan. At least not at the beginning. While it’s possible – there are lots of bloggers who’ve done it – it takes a lot of hard work and does not happen overnight.
Two ways to earn money from your blog: ads and affiliate networks (you can do sponsored posts too but that’s a different article altogether).
I’m part of several affiliate marketing networks (like Food52 and Amazon), where I earn a commission every time a person purchases a product from a link on my site .
I’ve been into photography since the 90s so I already owned a lot of the gear I use now. You don’t really need the whole shebang but I think the following are the most useful:
I own an old Canon SLR (which I adore). The latest model now is the 70D but you don’t have to purchase that specific model. If you’re new to photography, an entry-level SLR will do just fine.
I’m a big believer in investing in good glass though. And my two favourites for food photography are the Canon macro lens for those mouth-watering close-up shots and an all-around lens for the wider angle shots.
A tripod is a must-have too. Blurry photos won’t cut it!
I did not invest on studio lights (I don’t earn nearly enough from my blog to justify this!) so I try to shoot using natural light as much as possible. If not, then I use the lightbox set you see there. It’s not ideal, but it does the job.
I bet you can’t tell which photo is natural light and which is artificial light!
I’m an affiliate at the Food Photography School too where for $99, you can access 130+ videos to help you become an amazing food photographer. That just comes out to less than $0.76 per video. Good deal, right?
And that is it! I’ll add more to this page if I think of something else. And if you have any more questions, just reach out via my Contact Me page. I would be happy to help! Good luck and have fun!