Ube bread rolls or ube buns have ube jam enveloped in soft, fluffy bread, served with toasted coconut. It’s one of the most delicious Filipino ube treats!
(Love ube? This ube cake recipe is very popular and for good reason — soft ube cake layers frosted with the most delightful ube Swiss meringue buttercream. Try it!)
Ube is one of my favourite things in the world because it is delicious.
Try my recipe for homemade ube ice cream and you’ll be hooked. You don’t even need an ice cream machine. Just heavy cream, condensed milk, ube extract. That’s it!
Or this recipe for ube bars (ube bread bars) to recreate your favourite ube treat from childhood.
I’ve also recently perfected my recipe for ube ube pandesal. So good!
This ube bread recipe is one of the first ube recipes I posted here on TUB all those years ago so I figured it was time to give it some TLC.
And as requested by many of you: I included step-by-step photos.
Similar to how I make ensaymada and ube ensaymada , I’ve simplified the process into small, manageable parts. You won’t believe how easy it is to make!
Let’s bake.
Why you’ll love this recipe
You know how delicious cinnamon bread rolls are? Especially when served warm and fresh from the oven? These rolls are the same. But with ube!
If you love to bake bread, you’ll find this one of the easier bread recipes to follow. And if you’re new to bread making, this is a great recipe to try on.
- It has simple, straightforward steps. I’ve also provided step-by-step photos to make it that much easier to follow.
- The bread is wonderfully soft and fluffy.
- They are packed with ube jam and complemented by toasted coconut. That’s a match made in flavor heaven.
(Love baking bread rolls? Try sourdough discard cinnamon rolls!)
How to make
The key to making the best ube bread is mis en place. Get everything ready, prep your ingredients, your tools and get baking!
Ingredients
You’ll need the usual ingredients like sugar, salt and butter. A few things to note:
- Warm water – you’ll want the water to be around 110F.
- Active dry yeast
– I always use active dry yeast (vs. instant yeast) when baking bread because I’m always required to proof it. This way, I can ensure the yeast is still active before adding it to my dough. - Milk – I usually use 2% skim milk
- Canola oil – I always use canola oil because that’s what’s always available at home. Vegetable oil or any flavourless oil will also work.
- Ube jam or ube halaya – you can buy or make your own. Here’s my recipe for homemade ube halaya.
– I always use active dry yeast (vs. instant yeast) when baking bread because I’m always required to proof it. This way, I can ensure the yeast is still active before adding it to my dough.
– I always use canola oil because that’s what’s always available at home. Vegetable oil or any flavourless oil will also work.Baking tools
You can, but I don’t use the hook attachment of my stand mixer when making ube bread. I prefer to mix everything by hand using a wooden spoon.
What makes this recipe easier for me to make are the following:
- Pastry mat — no slip and makes for easier clean up!
- French rolling pin — so much easier to use than a regular rolling pin, IMO
- Bench scraper — great for cutting the dough
- Kitchen scale — important for precise baking
- Instant read thermometer — so you don’t have to guess if your mixture is hot enough
- Oven thermometer — I have two hanging in my oven at all times to ensure I’m always baking at the correct temperature
Step-by-step photos
Phase 1: Activate Yeast
(1) In a measuring cup, stir warm water (about 110F), active dry yeast and granulated sugar until dissolved.
(2) Set aside and let stand until bubbly (about 10 minutes).
Phase 2: Warm Milk
While you’re waiting for your yeast to activate, you can work on your milk.
(1) In a medium saucepan on medium heat, warm milk until you see bubbles forming at the edges (about 180F).
(2) Remove from heat and stir sugar, salt, and butter until the butter has completely melted. Set aside and let cool until lukewarm.
Phase 3: Prep Dough
(1) In a large bowl, combine your yeast mixture, your milk mixture, eggs and 1 ½ cups flour.
(2) Stir until combined.
(3) Proceed to add the rest of your flour ½ cup at a time combining well after each addition.
(4) Once the dough starts pulling and sticking together in a ball, transfer it into a lightly floured surface.
(5) Knead until smooth and elastic (8-10 minutes).
(6) When in doubt, knead some more but be careful not to over-flour your dough.
(7) Oil a large bowl with canola oil. Place your dough in the bowl and turn to ensure the whole dough is coated.
(8) Cover with a damp cloth and allow to rise in a dry warm place (about 90F) until it doubles in size (about 1 hour).
While waiting is when I usually start cleaning up (and maybe hop on Instagram or watch videos on YouTube lol).
Phase 4: Assembly and Baking
(1) In a medium bowl combine melted butter, brown sugar and unsweetened shredded coconut.
(2) Mix until evenly blended.
(3) Transfer into a greased 9×13 inch glass baking dish and spread evenly on the bottom.
(4) When your dough is ready, transfer it into a lightly floured surface and roll into (roughly) a 12×14 inch rectangle. Brush the dough with melted butter.
(5) Then spread ube jam.
(6) Make sure to leave a half inch border around.
(7) Tightly roll the dough (long side up).
(8) Pinch the seams to seal.
(9) Brush with more melted butter.
(10) Cut the roll into 12 equal pieces and place cut side down on your baking dish. Space them out evenly to allow the dough space to rise. Cover and let rise for another 30 minutes.
When your rolls are just about ready, preheat your oven to 375F and bake for 20-25 minutes or until golden brown. Let the bread rolls cool slightly in the baking dish.
Enjoy with your favourite coffee, tea or tsokolate.
Recipe FAQs
Easy, right? Check out these FAQs for more baking tips.
For the fluffiest ube bread, allow your dough to rise in a warm, dry place. I use my oven for this.
I preheat it to 100F then turn it off just when I’m about to knead my dough. This way, the temperature would have gone down to 90F when I put my dough in.
You can also use the keep warm feature of your oven if you have it.
For the second rise, I usually just leave the dough out on the counter covered by a damp tea towel.
Yes, you can use whatever baking or bread pan or dish you have available.
The baking dish you see in the photos is 9×13 inches. I’ve also baked these in a dish that’s 8×11 inches. Some readers have told me they’ve used round cake pans and that worked as well.
Just remember that:
– The size of pan you use will determine how many bread rolls you can make. For a 9×13 inch pan, the yield is 12 fairly large rolls. For 8×11, it’s 6 giant rolls. Of course, the size also depends on how thick or thin you cut your dough.
– The size of your rolls affects baking time. If altering the recipe, check at the halfway mark so you can assess how many more minutes your bread needs to bake.
– I always use a glass baking dish; if using a metal pan, lower the temperature to 350F and again, watch your baking time.
To make ube jam more spreadable, I leave it out on the counter for about an hour before I plan to use it. If it’s still too tough, I microwave it in increments of 10 seconds to soften it further.
Unlike ensaymada and pandesal where I can weigh each piece to ensure they all come out the same size, for ube bread rolls I measure the rolled dough with a ruler.
First I trim the edges, measure, divide that number by 12 (or by how many number of rolls you want to end up with) and try my very best to cut each piece that size.
Alas, I’m never 100% precise — I always end up with one or two pieces that are smaller or bigger than the others — but close enough.
You have 2 options.
(1) If you’re serving this to company, you can invert the whole baking dish into a serving platter and serve the bread like cake.
(2) We just like scooping the bread from the dish to serve. Just make sure to scoop out some of that delicious toasted coconut too.
Because of the jam, we like to store ube bread in an airtight container in the fridge to be safe. It should keep for up to 5 days.
Ube bread is best eaten warm so we just microwave it for 15-20 seconds before serving.
More ube recipes
Looking for more ube treats and baked goods? I got you.
Hope you enjoy this delicious ube treat. Make it for Christmas, Noche Buena, Thanksgiving or merienda tomorrow!
It’s soft and fluffy, packed with ube flavour, and it has pretty purple swirls. How can you say no to that?
If you love doing all kinds of bread rolls like I do, try this pizza rolls recipe. Perfect for a get-together. And try this cinnamon roll hack with milk for homemade cinnamon rolls without all the fuss!
Happy baking!
Did you make ube bread rolls? I’d love to hear all about it! Leave a comment or a star rating below. You can also tag me on Instagram or Facebook. I’d love to see your creations.
Ube Bread Rolls Recipe
Ingredients
Phase 1:
- ½ cup warm water about 110F
- 1 package active dry yeast 0.25 oz
- 1 tsp granulated sugar
Phase 2:
- ½ cup milk
- ¼ cup granulated sugar
- 1 tsp salt
- ¼ cup unsalted butter room temperature
Phase 3:
- 2 pcs large eggs room temperature and lightly beaten
- 4 cups all purpose flour
- 1 tbsp canola oil you can substitute any flavourless oil
Phase 4:
- ½ cup unsalted butter melted and allowed to cool slightly (+ 3 tbsp melted butter for brushing)
- ½ cup packed brown sugar
- 1 ½ cup unsweetened shredded coconut
- 15 oz ube jam
Instructions
Phase 1:
- In a measuring cup, stir ½ cup warm water (about 110F), 1 package active dry yeast and 1 teaspoon sugar until dissolved. Set aside and let stand until bubbly (about 10 minutes).
Phase 2:
- In a medium saucepan on medium heat, warm ½ cup milk until you see bubbles forming at the edges (about 180F). Remove from heat and stir ¼ cup sugar, 1 teaspoon salt, and ¼ cup butter until the butter has completely melted.
- Set aside and let cool until lukewarm.
Phase 3:
- In a large bowl, combine your yeast mixture, your milk mixture, eggs and 1 ½ cups flour. Stir until combined. Proceed to add the rest of your flour ½ cup at a time combining well after each addition.
- Once the dough starts pulling and sticking together in a ball, transfer it into a lightly floured surface and knead until smooth and elastic (8-10 minutes). When in doubt, knead some more. Careful not to over-flour your dough. You want it elastic but still a little sticky.
- Oil a large bowl with 1 tablespoon canola oil. Place your dough in the bowl and turn to ensure the whole dough is coated. Cover with a damp cloth and allow to rise in a dry warm place (about 90F) until it doubles in size (about 1 hour).
Phase 4:
- In a medium bowl combine ½ cup melted butter, ½ cup brown sugar and 1 ½ cups unsweetened shredded coconut. Pour into a greased 9×13 inch baking dish (see notes) and spread evenly on the bottom.
- When your dough is ready, transfer it into a lightly floured surface and roll into (roughly) a 12×14 inch rectangle. Brush the dough with melted butter then spread ube jam (see notes), leaving a half inch border around.
- Tightly roll the dough (long side up) and pinch the seams to seal. Brush with more melted butter. Cut the roll into 12 pieces (see notes) and place cut side down on your baking dish. Space them out evenly to allow the dough space to rise. Cover and let rise for another 30 minutes.
- When your rolls are just about ready, preheat your oven to 375F and bake for 20-25 minutes or until golden brown.
- Let the rolls cool slightly in the baking dish before you invert them onto a serving platter. You can also opt to scoop them out one by one. Top with more toasted coconut from the bottom of the dish.
Video
Notes
- The baking dish you see in the photos is 9×13 inches. I’ve also baked these in an 8×11 inch dish. The size of pan you use will determine how many rolls you can make. For 8×11, I made 6 giant rolls.
- To make ube jam more spreadable, I leave it out on the counter for about an hour before I plan to use it. If it’s still too tough, I microwave it for 10 seconds or so to soften it further.
- See post for the complete step-by-step photos and more baking tips.
Nutrition
Nutritional information are estimates only.
Kim
These look amazing! The purple is so stunning. I still have to try ube, I see it everywhere but never tried it!
Jolina
Hi Kim! With lots of Filipinos in Dubai, I bet they can hook you up with the good kind too 🙂 Hope you like it!
Ana Ojah
Wow! this bread rolls toasted coconut looks divine! The pictures itself make me hungry! It could be my perfect snack!
Tiina A
What a beautiful colour that ube gives! I love everything with coconut. It gives that special a bit of exotic flavour. I;m not so good in baking but this one I might try, but I’m afraid I need to use something else instead of ube as it might be too hard to find here.
Margarette Puno
This is my favorite Ube! And doing it in bread? Hmmm. This is so delicious!
Chelsea
Wow, these look so delicious. They’d be perfect on the upcoming autumn days with a nice cup of tea! And they don’t sound too complicated for a novice like me to try
Kaitlynn
I have never tried Ube but it sounds like it would taste really good. My friend is from the Philippines, so I’m going to ask if she ever had it. I love learning about new food 🙂
Jolina
Nice! Surprise her one day and talk all about ube lol (pronounced ooh-beh). Hope your friend can get you the good quality ube jams! 🙂
Krystal
I’ve never heard of ube before but omg does this look so good! I would love to try making this if I can find ube jam here.
Becca Talbot
I’ve heard so much about ube, but never actually tried it… looking at these pics, I really want to try these buns! x
Kailash Joshi
Wow, this looks so yummy, I love anything made up of coconut, I’m surely gonna try this recipe.
Alok Rana
These pictures are making me crazy to get over there and eat up all those rolls. Watching recipes like these make me go straight to my kitchen and start cooking something. But that laziness stops me and tells me lets do it tomorrow. And that tomorrow never comes.
Jolina
LOL I have those days too. Though mostly it involves exercise!!
Thena
Looks so amazing! The pics convinced me for sure! Will add this to me list of recipes to make!
Annemarie LeBlanc
This looks good! I tried purple yam before and it is delicious. Love that you used toasted coconut instead of a glaze. Saving your recipe!
Jolina
Thanks! Hope you get to try ube rolls! Would love to hear how it goes.
Carrie
These look incredible! I love the purple inside! Is it weird that my favorite color is purple and I love to see it in food!
Jolina
Nope! Not weird it all 🙂
Maria Ingrid
Looks yummy.. I am not really into baking, but I would love to try out this recipe.. Like you, I am also a fan of ube.. Actually, I just came from Baguio and bought a lot of ube jam from Good Shepherd.. Have you tried their ube jam? It’s one of the best..
Jolina
OMG Good Shepherd is THE BEST. In fact I made these rolls with Good Shepherd ube jam! I don’t get them here in Toronto but whenever someone’s going to the Philippines I always request for a tub (or 2, maybe 3 haha). Awww and Baguio is just making me all sentimental. Hope you enjoyed your time there!
Shibani
Wow this bread looks so so tempting. I’m not much of a cook, passing it on my mum as loves cooking. Wonderful recipe and gorgeous pictures. Great post!!